The abbreviated term for Propaganda cum Distribution is PCD. In the Pharmaceutical industry, PCD is a marketing term. Both Pharma companies and distributors stand to mutually benefit through PCD opportunities. A PCD can be described as a franchise that is extended by a Pharma organization to another party for trading in the company’s products at a specified location and as per the agreement terms.
PCD has newly been introduced in the Pharma industry and is doing flourishing business on a worldwide scale. PCD pharma franchises are being compared to Pharma ones as well. However, Pharma franchises are known to operate on a smaller scale as compared to the Pharma counterparts.
Things To Consider When making the Selection of PCD Pharma Franchise:
If you are looking to obtain a PCD pharma franchise in India from amongst the Pharmaceutical companies, then the below-listed details can come handy for making the right choice.
Before taking a PCD pharma franchise, you must take steps to conduct a thorough background check of the Pharmaceutical company to ascertain whether they are fair in their dealings or not. You should be careful as there are several fake Pharma firms and they make fraudulent deals.
It is considered wise to have a discussion with the stakeholders of the Pharmaceutical companies that you are considering for taking a PCD franchise. You can talk to the customers, employees, and other vendors supplying to the company before you take any decisions. Remember it is better to be safe than sorry, so tread wisely and carefully.
A Pharmaceutical company that enjoys goodwill is a crucial factor to consider when availing a PCD franchise. Also, you can get an estimate of the profits that are expected from running the business when doing associated with a renowned organization.
- Quality of Products
Always choose a top pharma franchise because you can be assured of the availability of products and timely delivery of your orders as well. Moreover, they will deal only in good-quality products. If you find these aspects to be absent, then look at other options.
In addition to the above-mentioned points, your profit margin is an important aspect to consider when taking your decisions on PCD franchises. You and your company can benefit more if you earn higher profits.
A few of the advantages of owning our franchise are:
- Large product basket
- High quality products
- Competitive pricing
- Excellent packaging
- Timely delivery of products
- Ability to add newer products
- Excellent sales promotion material e.g. Visual Aids, Leave behind literature and attractive gift items etc.
- Monopoly rights
- Professional culture